Business Model of Iglu.com

Executive Summary Business Model of Iglu.com: Before Iglu.com started, the Brobdingnagian majority of ski trips/packages were offered by circle operators (76% of the market for UK ski holidays) who were unable to tap into the chalets in atomic number 63 due to their fragmented nature and scale inefficiencies. Iglu charter technology (internet) to overcome this and increased the size of the pie and created a recess for itself. Earlier, only 25% of ski holidays taken were self-organised as travellers treasured freedom, flexibility and good value for money. Iglus patronage model provided a solution to these travellers. Tar gear up Customers (Who) and Products Offered (What) Iglu offered skiers an extract to create their own ski packages. Iglus business model cerebrate on customers that can be divided into two categories: Occasional, far-flung skiers who typically relied on packaged expedition operators but wanted to discover new places and the more(prenominal) give away skiers, living circumferent to the mountains to assemble their own holidays in strange areas. Marketing and gross revenue Proposition (How) Online attempt facilities enabled skiers to match chalets and local anestheticities as per their needs. It offered more options to deal from, advantage of lower prices for last minute accessibility and current status on availability. Skiers were made aware round Iglu.com differentiate through online advertising using Internet attend to providers, portals, macrocosm relations and classified advertisement.

Trade shows, sponsored ski and snowboard teams and events to cra p sense among chalet owners were organised.! Through the website it also offered cheaper promotions for chalet owners as well relation to local agents and classifieds. Lot of investment was made on the website design, database charge so that it was user friendly and customer can considerably search all the chalets available; re-configuration and system integration was through with(p) to enable chalets to interface with site; and IT systems to interface with call... If you want to get a full essay, order it on our website: BestEssayCheap.com

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