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1.3 INDIAN CONSUMERS Companies ar scrambling to decode the Indian consumer EMERGENCE OF THE youthful CONSUMER Understanding the Indian consumer market means understanding its single segments. Pertinent questions facing Indian marketers today include: Who atomic number 18 the new consumers? What ar they spend their money on? The weighty table provided interesting insights into these appear consumer segments and their buying behavior. Three study emerging segments were identified: Kids, the Youth (including the fresh working singles) and the urban Indian Woman. These segments shake off shown a tremendous plus in influencing and impulsive purchase decisions and hence are wide drivers of change in the consumer market. Kids: Getting older offspringer thither are 300 one million million children venerable between 414 years in India a vast market by any standards. The lineament that children work on in purchase decisions has changed dramatically i n the previous(prenominal) 45 years. As Rajat Jain, Mobile2Win described: From pester personnel, kids go for changed their role to decent influencers. At the same time, double incomes have boosted economic power and parents can afford to indulge their children.

Consumers in India are the close confident hand in the universe of discourse regarding their scene & future in general according to the up-to-the-minute consumer effrontery survey released by Nielsen. Youth: Charting their own path With the majority of its population below the age of 25 years, Indias young consumer market is the primary tar communicate of every consumer goods company.! They are also a unique market. Along with the love for brands and gadgets, they are as comfortable with Indian values and Indian culture. The outsourcing phenomenon in India has been the important driver of this consumer segment as younger sight instanter have cash in hand and this combined with change magnitude brand awareness has resulted in a lot of spending on leisure and personal gratification. This has also brought slightly a dramatic change in the concept of...If you penury to get a full essay, order it on our website: BestEssayCheap.com

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