Memo

MEMOFrom : merchandise ManagerTo : Marketing TeamDate : 22nd March 2007Subject : Communication Strategies and promotional Mix for College StudentsReaching Targeted College StudentsOur organization highly depends on volunteer range in to ensure that our aims argon strikeed . College students are a portion of the population that frequently aids us in such(prenominal)(prenominal) activitiesCommunication ObjectivesThe promotional objectives set should be in line with our merged objectives (Heifer supranational Web rank . Our promotional plan is not only to allow a meat but to invoke action by these students to assistance (Bellis MPromotion MixThe ideal promotional techniques that provide maximum arrival to college students are advertising and public dealings . Advertising forget reach students on a mass scale . The r econcile forte that should be used is adverts on college magazines (Kotler. et al 1999 ,793-795 . The message should furnish to touch the hearth of these students . A picture of the populate we are aiding can help in this respectThe public relations aforethought(ip) can take the form of presentations conducted on the college exposit during the utter hours .

Such presentations should also be clear and persuasiveThe get rule book of both promotion mediums is to induce kindness in students by highlighting the difficulties such persons encounter and how we can alleviate such burden through our helpReferencesHei fer International . Heifer s Mission to End ! barrenness (on line purchasable from hypertext transfer protocol /www .heifer .org /site /c .edJRKQNiFiG /b .201465 /k .CECD /Mission_and_His tory .htm (Accessed 22nd March 2007Bellis M . Marketing Plan for the Independent Vendor (on line . Available from http /inventors .about .com /od /advertisingmedia /a /effective_marke .htm (Accessed 22nd March 2007KotlerArmstrong G Saunders J Wong V . Principles of Marketing Second European Edition . dandy of the United Kingdom : Prentice Hall (1999PAGEPAGE 2 of 2...If you destiny to get a full essay, order it on our website: BestEssayCheap.com

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